Navacord’s Benefits Practice Climbs in Alberta with Belay Advisory

Toronto, ON, July 11, 2023 – Navacord is pleased to announce their recent partnership with Belay Advisory.

Based in Edmonton and Calgary, Alberta, Belay Advisory is a full-service benefits consulting and wealth advisory firm. The founding companies were established in 1998 and grew to become Belay Advisory in 2006, now servicing Albertan employers, entrepreneurs, and families alike.

Belay Advisory draws inspiration for their business approach from the meaning behind the mountaineering term of belay: to protect and provide security.

“We were drawn to Navacord because of their decentralized model that fosters strong entrepreneurial spirit, which has always been a cornerstone of our success at Belay,” says John Goode, Partner, Belay Advisory. “Our dedication to our local clients and communities is paramount, and Navacord allows us to strengthen this commitment while also providing us the enhanced resources to support our clients and team through the future.”

Benefits, retirement, and wealth and financial planning is pinpointed as a designated area of strategic growth for Navacord. As Canada’s fourth largest commercial brokerage, Navacord continues to prioritize amplifying their presence in this sector to create a leading national practice that provides their clients from coast-to-coast with unmatched group benefits, wealth and retirement services in addition to P&C insurance.

“We’re pleased to welcome Belay Advisory to Navacord’s group benefits practice,” says T. Marshall Sadd, Executive Chairman, Navacord. “This is a nimble, full-service firm that knows how to operate in a manner that provides their clients the best possible level of security and advice, and combined with their entrepreneurial spirit, Belay is a strong addition to Navacord.”

Navacord looks forward to the rest of the summer, projected to be not only a season of continued and diverse organic growth, but also a quarter filled with many progressive steps forward in achieving their strategic priorities.

About Belay Advisory

Belay Advisory, started as a working relationship between John Goode and Peter Liden in 1989. Still at the helm of the company, John is an expert in benefits consulting and Peter is an expert in wealth advisory. They were united on their belief that sound advice is a sure way to get results.

At Belay Advisory, we are a high-energy team of talented, determined, and ambitious specialists. We share deep knowledge and a commitment to exceeding expectations.

Belay is a mountaineering term. To belay is to secure a rope, offering stability to a fellow climber until he or she achieves a sure position. We are your belayers. We ensure you feel secure and certain as you climb, ascend, take risks, and reach for your goals.

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