With over three decades of experience with Cooke Insurance, Jeff is a seasoned professional. His career began in 1983 shortly after receiving his BA from UPEI. His first job was in accounts receivable where he spent the next two years learning the operational side of the business – under the expert direction of his father Charlie, the founder of Cooke Insurance. It was at this early stage in his career that the foundation of success at Cooke Insurance – service, respect, and integrity became Jeff’s operating standards.
Continuing in his close working relationship with his father, Jeff spent the next 10 years in sales – at first specializing in home and auto insurance. It wasn’t long before Jeff realized he was “meant to be in sales” – an awareness that eventually lead Jeff to discover his niche in business insurance.