Navacord Launches Unified National Brand, Connecting Clients to Specialty Advice Across Canada
Toronto, ON, November 3, 2026 – Navacord today announced the launch of its unified national brand, effective November 1, bringing Acera Insurance and the majority of its legacy broker partners together under the Navacord banner.
The launch marks an important step as Navacord evolves into a centralized organization operating under one shared identity with a common vision: to become Canada’s largest privately held insurance brokerage, employee benefits, and wealth advisory firm. By aligning its brands, regional entities, and operations from coast to coast, Navacord is connecting its specialty advisors across regions, industries, and services, giving clients greater access to the organization’s collective expertise and capabilities. This model empowers Navacord to address increasingly complex needs that span sectors and provincial borders without losing the local insight at the heart of each client relationship.
While the majority of Navacord's legacy brands transitioned to the Navacord name effective November 1, certain exceptions remain in place as part of a phased approach. Operations in Atlantic Canada and Navacord’s travel insurance group are expected to rebrand in 2027, and select specialty businesses will continue operating under their established market-facing brands. While these businesses presently maintain their distinct brands, they remain fully integrated within the Navacord organization.
The launch includes a refreshed visual identity, redesigned website, brand video, and advertising campaign to introduce a stronger, more connected Navacord. Meet Navacord to discover how entrepreneurial spirit, local relationships, specialized expertise, and national strength deliver greater choice and value for all Canadians.
Quotes
"Today marks a defining moment in Navacord's history. Over the past decade, we have built an exceptional organization by bringing together some of the most respected brokerages in the country. Launching under one brand reflects the strength we have created together and our shared ambition to build the great Canadian champion, and the premier insurance brokerage and financial services firm in Canada. While our name and identity are evolving, our commitment to our clients, communities, and people remains unchanged."
– T. Marshall Sadd, Executive Chairman, Navacord
“Canadians are facing increasingly complex risks that demand deep industry knowledge and specialized advice. A unified Navacord connects specialty advisors from across the country, combining trusted local relationships and regional insight with the capabilities, expertise, and market strength of a national organization. It gives our clients the best of both worlds: advice close to home and the collective national strength of Navacord behind it.”
– Shawn DeSantis, President and CEO, Navacord
"Our brand goes far beyond a new name or logo. It reflects our people and the organization we’re building together, one that carries forward what has made our brokerages successful while creating stronger connections across Navacord. When our people bring different perspectives together, learn from one another, and take pride in what we achieve collectively, that’s what brings one Navacord to life."
– Lee Rogers, Vice Chairman, Navacord
"What makes this next chapter so meaningful is that it strengthens our organization while preserving the qualities that have driven our success. Local relationships, entrepreneurial leadership, and specialized expertise will continue to define how we serve our clients. The cohesive Navacord brand gives us a shared identity while celebrating the strengths that made our businesses successful in the first place."
– Andrew Kemp, Vice Chairman, Navacord
Quick facts
- In addition to expertise in commercial and personal insurance, as well as benefits and financial services, Navacord’s advisors bring deep expertise in most of the major industry across Canada, including:
o Construction
o Transportation
o Real estate
o Energy
o Dealerships
o Marine
o Travel
o Indigenous
o Private client solutions (high-net-worth personal insurance)
- Navacord is the largest majority employee-owned brokerage in Canada.
- The unified national brand brings together over 50 legacy brands, including Acera Insurance.
- Navacord is the second largest insurance brokerage, benefits, and wealth advisory firm in Canada, representing::
o $7.2 billion in insurance and employee benefits premium,
o $7.5 billion in retirement assets under management,
o More than 5,000 employees and over 150 locations nationwide.
Media contact
Paula Martin
National Director, Communications, Navacord
paula.martin@navacord.com
403.717.9477
About Navacord
Headquartered in Toronto, ON, Navacord has more than 5,000 professionals in over 150 offices across the country and delivers expert advice and tailored solutions in commercial and personal insurance, travel and specialty, group benefits, retirement, and financial planning.
As of November 1, 2026, Navacord has transitioned its broker partners to operate under a unified national brand. While some legacy brands remain in transition, this evolution reflects Navacord’s commitment to delivering a consistent client experience, fostering innovation, and strengthening its national presence, while maintaining a commitment to local communities, deep regional expertise, and exceptional service.
Guided by its promise of Local Touch. National Strength.™, Navacord combines personalized advice, specialist expertise, and national capabilities to help Canadians protect and enhance their financial well-being.
Navacord has been backed by private equity firm Madison Dearborn Partners since 2018.